From a factory in Queens, NY, Steve Madden has revolutionised the shoe industry, merging years of experience with unique and creative designs. Steve Madden has expanded the Steve Madden brand into a true lifestyle and destination for footwear, handbags and accessories, sold in over 80 countries worldwide with South Africa included. We were tasked to capture the Steve Madden pop-ups held at Sandton City and Menlyn Shopping Centre.